Micro- vs. Macroeconomics
What Is the Difference Between Microeconomics and Macroeconomics? Microeconomics focuses on single factors and the effects of individual decisions. Conversely, the definition of macroeconomics is the part of…
Full ArticleWhy am I writing this article? Why did your teacher assign you a five page essay? Why does anyone write anything? Well, to answer all of those questions, I offer you one beautiful word: exigence.

Exigence is a complicated word, here’s the AP Language definition: the specific spark, urgent problem, or issue that prompts a writer to create a text.
To break that down, think of it as the “why.” Exigence is what motivates us to do anything. A student might write an email because they’re confused about an assignment, or a brand might post on social media because they’re launching something new. In every case, exigence shapes the tone, purpose, and direction of the message.

Understanding exigence makes you a stronger communicator. When you know why you’re writing, your message becomes clearer. It helps you choose the right words, the right audience, and the right approach. Whether you’re writing an essay, giving a presentation, or writing up a statement in the courtroom.

I’ve seen this concept come to life during my time at Cottey. Working in the marketing department has shown me that every article has a purpose. Whether it be to inform, inspire, or reach someone who needs to hear it. Once I started thinking about the “why” behind what I was writing, I began communicating with intention. Understanding exigence helped me find my voice, both as a writer and as a student.
Exigence is everywhere. Once you start noticing it, you’ll understand not just how messages are created, but why they matter. When you understand the “why,” your own writing becomes more powerful, more purposeful, and more authentically you.
